A Gourmet Innovation for the Festive Season
As the holiday season approaches, Carte Noire, the benchmark in premium coffee, is innovating with a bold new range of ready-to-drink coffees. For the very first time, the brand is offering indulgent recipes to be enjoyed both hot and cold, designed as the perfect companion for festive moments.
This innovation represents a strategic milestone for the brand, as Carte Noire reinvents the coffee break, making it even more practical and convivial.
An Immersive Roadshow in the Heart of Paris
To unveil this innovation, the brand teamed up with GLOBE GROUPE to orchestrate a captivating and elegant roadshow. A Coffee Truck in the brand’s iconic colours toured the emblematic districts of the capital, creating a genuine proximity experience with consumers.
Strategically positioned near Monoprix stores, where the range was already available, the activation combined product discovery with drive-to-store, all in a festive and welcoming atmosphere.
A Sensory Experience and a Conversion Driver
Passers-by were invited to enjoy the range’s best-sellers – the Mochaccino and the Cappuccino – in a convenient on-the-go format. Each tasting became an invitation to purchase immediately, reinforced by an effective promotional strategy: the distribution of multi-product discount vouchers by a team of trained and committed brand ambassadors.
Beyond the product launch itself, this activation created a memorable experience, combining pleasure, indulgence, and conviviality. It perfectly illustrates Carte Noire’s ability to combine innovation, customer experience, and commercial performance in the spirit of the festive season.
