Enhancing Sales Expertise to Showcase Innovation
In today’s fast-moving tech landscape, consumer expectations are higher than ever — and sales teams are expected to deliver expertise that goes beyond basic product knowledge. For the 2025 FNAC DARTY Masterclass, Anker set out to elevate the launch of its flagship product — the Nebula Capsule 3 Laser, a portable projector redefining the visual experience.
The mission was clear: equip sales advisors with in-depth knowledge and hands-on confidence to strengthen their customer interactions and maximise conversion at the point of sale.
A Tailor-Made and Interactive Training Program
In collaboration with TechSell and GLOBE Campus, Anker developed a customised training solution designed to combine pedagogy with practical engagement.
The program began with a product testing phase, allowing trainers to fully master the Nebula Capsule 3 Laser’s unique features. A structured presentation toolkit and a dedicated training script were then created to support 30-minute sessions. To make the experience even more dynamic, interactive workshops were integrated, giving participants the opportunity to test the product hands-on while engaging in meaningful discussions.
This approach ensured that each sales advisor would become a true brand ambassador, blending technical expertise with customer-centric storytelling.
Impactful Delivery on the Anker Stand
The training came to life at the Fnac Darty Trade Show, where our team of expert trainers animated the Anker stand with professionalism and energy. Each session bridged theory and practice: participants explored the Nebula Capsule 3 Laser’s technical capabilities, tested its functions in real time, and took part in realistic sales roleplays to sharpen their customer-facing skills.
By creating an immersive and practical training experience, the initiative not only boosted sales advisors’ confidence but also reinforced their ability to convert innovation into sales impact. This experiential learning method demonstrates how Anker, Techsell, and GLOBE Campus successfully turned a standard product training into an engaging, memorable, and business-driving activation.
