Alsa combines influence and experience for its pop-up store
Alsa wanted to stand out by offering much more than just a product. The brand chose to create an immersive experience to showcase its new range of café-inspired treats, using a pop-up store in Paris. The goal was to capture the attention of a wide audience while highlighting its flagship products in a temporary space.
A strategy focused on engagement and visibility
To support the launch of its new Coffee Shop range (Lemon Cake, Brownies, Cinnamon Rolls, Cheesecake, Muffins), Alsa partnered with ADMS, our influence business agency. The goal was to create an immersive pop-up store in Paris and implement a commercial activation strategy to attract the public while boosting the brand’s visibility.
The main challenge was to generate buzz around the event and encourage visitors to discover the concept store throughout the weekend. To achieve this, we deployed a combination of in-store marketing and street marketing, while also involving journalists and influencers as part of a multi-channel activation. The objective was to spark real buzz marketing around the launch and strengthen awareness of the Coffee Shop range, all while delivering a unique experience to the public.
An Alsa Coffee Shop that sparks excitement
The Alsa pop-up store welcomed over 2,000 visitors in Paris, generating a significant impact with more than 6 million online impressions. This success was made possible thanks to the involvement of 38 content creators and the production of 139 pieces of content shared across various social media platforms.
The activation not only increased awareness of the product range, but also engaged consumers through an experiential marketing approach, reinforcing the brand’s presence and influence among a highly engaged audience.
