Strengthening Lifestyle Presence in Retail
At the heart of the Les Docks Vauban shopping centre in Le Havre, Adidas reinforces its footprint with the opening of a new 300 m² store, fully dedicated to the sportswear and lifestyle universe.
More than just a retail space, this point of sale positions itself as an experience-driven destination, designed to embody the values of the three-stripe brand while engaging an audience seeking both performance and style.
Merchandising Designed for Performance
The TechSell Sportswear / Lifestyle team delivered a comprehensive retail merchandising strategy, crafted to optimise collection visibility, ensure brand consistency, and enhance the overall in-store customer experience.
By precisely translating Adidas’ retail guidelines, our experts created an environment where every zone acts as a conversion lever:
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Hot zones to capture shopper flow,
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Facing displays to maximise visual impact,
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Showcasing best-sellers and new arrivals to spark purchase intent.
This approach combines retail design, operational rigour, and powerful brand storytelling, ensuring a fully immersive experience in the Adidas world.
High-Level Execution in the Field
From structural set-up to the final merchandising adjustments, our teams orchestrated every stage with precision, agility, and attention to detail.
The result: a store environment that is fluid, immersive, and true to the Adidas brand DNA. Every detail was considered to deliver a seamless customer journey, where brand identity meets both commercial logic and retail aesthetics.
This project perfectly illustrates our ability to elevate retail spaces into true brand showcases, combining creativity, operational excellence, and a mastery of the most demanding market standards.