A new flagship for Adidas in Le Havre
In the Docks Vauban shopping center in Le Havre, Adidas strengthens its presence with the opening of a retail space of over 300 m², fully dedicated to the sportswear and lifestyle universe.
Merchandising designed for performance
The TechSell Sportwear / Lifestyle team developed a comprehensive retail merchandising solution aimed at optimizing the visibility of collections, maintaining brand universe consistency, and enhancing the in-store customer experience. Thanks to their deep understanding of Adidas’s specific retail codes, our experts interpreted the brand guidelines with pinpoint precision.
Every area of the store was designed as a conversion driver—from hot zones to product-facing shelves, highlighting new arrivals, and showcasing best-sellers through engaging displays.
A field deployment combining quality and rigor
From assembling structures to the final adjustment of shelf displays, our teams orchestrated each step with precision, responsiveness, and a keen attention to on-site details. Their work transformed the Adidas universe into a seamless experience true to the brand’s three-stripe DNA.
This project perfectly demonstrates our ability to elevate retail spaces through high-level operational execution while respecting the aesthetic, logistical, and commercial standards of the most demanding brands on the market.
