An immersive experience for Gen Z
During an exceptional event at the Accor Arena, ACCRO captivated a passionate audience with an innovative brand activation centered around plant-based street food. Designed for an engaged Gen Z always looking for new discoveries, the show proved that plant-based cuisine can be just as original as it is delicious.
An innovative culinary brand activation
To meet the expectations of a young and dynamic target audience, ACCRO launched a brand activation combining commercial animation, street marketing, and shopper marketing. The concept was designed to spotlight the plant-based kebab — a generous and flavourful alternative — while offering an immersive and playful experience.
A lookalike contest was held, energizing the atmosphere and bringing the community together around the brand’s universe. This interactive approach successfully engaged participants while showcasing the creativity and originality of ACCRO’s culinary offering.
A memorable show at the Accor Arena
The event took place under the spotlight at the iconic Accor Arena — a high-profile venue offering strong visibility. With a carefully staged setup and vibrant brand activation, ACCRO delivered a truly memorable moment centered on plant-based street food, further establishing its role as an innovative player in the sector.
The star of the show, ACCRO’s famous plant-based kebab, wowed taste buds with its bold flavour, proving that plant-based can be both reinvented and universally appealing. This standout event reflects the rapid growth of the plant-based street food market and the importance of designing activations that meet the expectations of a younger, environmentally aware audience.
