France’s New Party Snack

Votez Belin - Street Marketing

Globe and Presstalis showcase Belin Frenchips. This shared brand activation was rolled out in 1,000 points of sale to accompany the launch of Belin Frenchips.

The partnership with Presstalis, the number one fully controlled proximity shop network, and the shopper marketing agency Globe. Allows advertisers to deploy activation campaigns and promotional events in a unique and custom-tailored way in newspapers kiosks and shops.

For the launch of Frenchips, Belin’s new generation of health-conscious snacking products, Globe took advantage of the Presstalis network’s expertise to offer the brand a unique opportunity to contextualise its message.

This activation campaign was deployed in 1,000 newspaper points of sale to take advantage of a captive audience of 400,000 shoppers.

Readers are given the opportunity to discover the brand’s flavours directly in newspapers kiosks and shops. The advertising campaign encourages buyers to “Vote Belin”, and the activation campaign capitalised on the unique contextualised opportunity made available by newspapers kiosks and shops. Frenchip samples were distributed with purchases of political, financial, and news magazines and dailies.

Rolled out in 7 major French markets – Paris, Lyon, Marseille, Lille, Nantes, Bordeaux, and Toulouse – this activation campaign also extends into the network of train and metro stations to reach one million potential customers in all. In addition, a tactical street marketing campaign was implemented on 23 April near polling stations.

KPI

77%
Purchase intention
2.9
Buzz index
100%
Memorization rate

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