A trendy sampling campaign in underground public transport stations

Espresso Carte Noire - Échantillonnage

The new campaign uses humour to break with the codes of the fashion world to announce the launch of Carte Noire’s new collection of Espresso capsules, sure to convince fashionistas dying for the latest coffee trends.

The new Espresso collection features a more modern coloured capsule design with stylish and eye-catching packaging.

For the Paris Fashion Week, Carte Noire is getting its message out in the metro with a real-life advertisement!

Runway-ready Carte Noire ambassadors head into the trendiest metro stations of popular Fashion and Shopping neighbourhoods to hand out free packs of capsules with discount coupons. In a selection of flagship stations, increased visibility is was achieved by Carte Noire XXL packs.

175,000 packs + coupons distributed in 38 underground transport stations, including 5 flagship stations

KPI

63%
Purchase intention
65%
Brand proximity
90%
Modernity

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