L’Or EspressO GOURMANDS
études de cas
Descriptif du Case Study
The flavors of street sampling
L’Or EspressO is launching a new capsule collection: L’Or EspressO GOURMANDS available in supermarkets & hypermarkets and city center stores. For the brand, this is an opportunity for quality contact with a large number of shoppers.
Nearly 200 locations activated, carefully selected to guarantee an optimal flow during an ideal consumption period…always near a sales point.
A tried and tested pitch, a team of ambassadors, premium POS, a multi-sample box set for gourmet interaction, a moment of sharing and friendship. A sampling campaign with clear marketing objectives in terms of time and space to guarantee targeted deployment at an optimized cost per contact.
#Sampling #StreetMarketing #Sampling
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