The Evian Drop Bottle
Reinventing natural mineral water
Evian, France’s leading brand of mineral water, is taking the offensive with its latest launch of an ultra-innovative bottle, the Evian Drop Bottle, which combines portability, consumer rituals, and above all, a new distribution channel with direct-to-consumer sales in carefully selected markets.
“We want to develop opportunities to drink Evian that don’t exist today, in places where the offering is limited,”said Véronique Penchienati, Managing Director of Danone Water France.
The Goal? Boost Evian’s image, join the selective distribution market, generate direct sales, and demonstrate outside-the-box thinking in the water industry.
It took over a year to create dedicated in-store advertising featuring the famous mountain chain, finding just the perfect balance between style and technology to achieve a perfect bottle format that flawlessly fits into the logistical chain. With locations in the strategic markets of Paris and Marseille, thanks to partnerships with local governments and newspaper and magazine kiosks, Evian pop-up stores allow direct-to-consumer sales with crates that are perfectly suited to the new bottle format. Digitally amplified of the digital via with a specially developed app and Twitter users could share the hashtag #evianjaisoif to find the nearest point of sale on a map.
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