Celio features ordinary men on giant screens

Celio #LOVESMILEENJOY - Pop'Up Store Evénementiel

The brand’s new activation lets customers experience their new platform for Men in real life via a unique and personalised lifestyle photo like only Célio can offer.
Share and spread your #LOVESMILEENJOY

In December, the celio* love* smile* enjoy* event took up residence in Lyon Part-Dieu station, Saint-Lazare station, and on the Champs Elysées. This event space aimed to bring an unforgettable experience to ordinary men. For a single day, regular men were given the chance to become the face of the brand, shown on giant screens in train stations and on the world’s most spectacular avenue.

They were given the chance to create their custom B&W photo with the message “Love”, “Smile”, or “Enjoy”, with their photos shown live on the digital screens of the train stations where events were held or shown in the shop window of the Champs Elysées shop.

They were also given a printed version of their photo as a gift when they left the photo booth.

5.3 million men’s photos were displayed between 12 and 23 December
* Love/Smile*/Enjoy*

KPI

82%
recommendation rate
100K
purchase intent
93%
memorization rate

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