0.0 Month

Street marketing Heineken - Agence shopper marketing Globe

In 2018, try out the brand new Heineken 0.0 experience!
Following its April 2017 launch of Heineken 0.0 – a unique and innovative zero-alcohol lager – Heineken is taking things one step further with an unexpected dedicated campaign throughout January: the 0.0 month.

GOOD ZEROLUTIONS
Throughout January 2018, Heineken 0.0 is giving its customers the opportunity to make a good zerolution: have carefree fun and try their luck at winning unique Heineken 0.0 tasting experiences.

THE 0.0 SQUAD
The Heineken 0.0 squad chose Paris, Lyon and Marseille for a very cool happy h0.0ur!

Throughout the day, a “commando” group will take people away from their daily routines, giving them the chance to sip an ultra-convenient mini-can of Heineken 0.0 at work, in the street or on public transport.

KPI

x1.6
Purchase intention
100%
Memorization rate
91%
Recommendation rate

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