“Cube Dyson” settles in the heart of three major cities in France
SET UP IN HEAVY TRAFFIC AREAS THE DYSON CUBE WILL TAKE ADVANTAGE OF A MASS SHOPPER FLOWS
The Cube is built and designed like a house. Each room is a depiction of real-world use of the product being displayed, providing shoppers with a lifestyle experience through a professional demonstration and live test.
Seeing the products used in scenes from everyday life, visitors were able to discover, try out, and buy the Dyson V8 cordless vacuum cleaner, the Dyson Pure Hot+Cool Link air purifier, and the Dyson Supersonic hair dryer.
34 days of promotional events + relays in shopping centres.
A campaign to generate foot traffic draws even more customers to the event.
KPI
Memorization rate
Purchase intention
Recommendation rate
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