Back again to share the magic of Christmas

Côte d'Or chocolat - Street Marketing

FOR THE HOLIDAYS, “CÔTE D’OR ENCORE” IS BACK FOR YET ANOTHER TOUR!
This brand activation takes advantage of the magic of Christmas, allowing the brand to show off its latest sweet innovation – caramel praline chocolate! The Côte d’Or truck toured around France, inviting customers to taste four Côte d’Or Encore flavours: millions of chocolate lovers were given the opportunity to taste a delicious praline chocolate displayed in a chic Christmas ornament.

A unique gourmet experience in a branded food truck that uses the imagery of candy shops along with mobile sampling and massive distribution of Côte d’Or Encore praline chocolates for busy customers.

CELEBRATE HOLIDAY MAGIC WITH CÔTE D’OR ENCORE!
Because Christmas is the holiday of generosity and giving, customers were given the opportunity to taste the praline chocolate of their choice on site with a discount coupon and a second Caramel praline chocolate to take home with them.

Attractively presented in a clear Christmas ornament, this gourmet gift can be beautifully displayed on customers’ Christmas trees.

The Côte d’Or Encore truck visited, Paris, La Défense, Lille, Nantes, Toulouse, Montpellier, Marseille and Lyon during the 5 weeks of brand activation.

#Cotedorencore #Roadshow #StreetMarketing #Sampling

KPI

100%
Memorization rate
x9.3
Purchase intention
97%
Recommendation rate

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