Carrefour Live Experience: The New In-Store Brand Activation

Carrefour and GLOBE GROUPE reinvent in-store brand activation

Carrefour and GLOBE GROUPE, the European leader in shopper marketing, are launching Carrefour Live Experience, an innovative concept that reinvents in-store brand activation and opens a new era for brands within retail environments.

Designed to combine commercial impact, operational excellence and environmental responsibility, Carrefour Live Experience transforms the retail space into a truly immersive playground for brands. The ambition: to offer shoppers spectacular, effective and sustainable live experiences, while maximising the performance of in-store activations.

A new-generation shop-in-shop to reinvent the shopping journey

Rolling out from this autumn across 50 of Carrefour’s busiest flagship stores in France, Carrefour Live Experience offers brands a unique platform for expression, designed to showcase their brand universe and engage consumers directly at the point of sale.

The concept is built around several key pillars:

Spaces scenographically designed according to each product category
Premium production designed to enhance brand image
An immersive, reusable premium structure developed with a responsible approach
A fully equipped installation (water, electricity, cooking, refrigeration, etc.) enabling unlimited activation possibilities
Highly optimised just-in-time logistics, managed end-to-end by GLOBE GROUPE
A team of trained brand ambassadors ensuring a seamless, high-quality and impactful shopper experience

This new generation of event-driven shop-in-shop activations turns in-store promotion into a true moment of discovery, demonstration and expert advice.

A new benchmark for field activations

With Carrefour Live Experience, brands benefit from a turnkey format that can be deployed in just a few hours, combining commercial performance with operational excellence.

The concept delivers:

Maximum visibility in the most strategic areas of the customer journey
A multi-sensory experience dedicated to product advice, demonstration and sales
Measurable ROI through real-time engagement and conversion KPIs
A simplified framework with a single point of contact and centralised logistics

This approach allows brands to test, demonstrate, sample and tell their story within a premium environment, close to consumers.

Already adopted by leading brands

Several major manufacturers have already joined the Carrefour Live Experience initiative.
The concept enables brands to introduce products, offer tastings or run live demonstrations. They can also create immersive experiences at the heart of the store.

The programme also aligns with the CSR commitments of Carrefour and GLOBE GROUPE. The structures are reusable, logistics are optimised, and production is designed to minimise environmental impact.

With Carrefour Live Experience, Carrefour and GLOBE GROUPE are setting a new benchmark for in-store activation.

This format combines shopper experience, commercial performance and responsibility.