A unique immersion into the world of Moët Hennessy
As a long-standing partner of Moët Hennessy, GLOBE GROUPE had the privilege of organising an exceptional seminar designed to thank and reward the brand’s ambassadors. Conceived as an immersive and convivial experience, this one-of-a-kind event brought together the 100 top experts regularly engaged on Moët Hennessy projects, for a day of inspiring and interactive training.
An innovative nationwide roadshow
Structured as a travelling roadshow, the seminar visited six major French cities – Paris, Marseille, Lyon, Lille, Bordeaux and Nantes – with a total of seven sessions that welcomed and trained 96 ambassadors.
Under the summer-inspired theme of a “Holiday Club”, participants were immersed in a lively, engaging atmosphere. Split into two teams – the Dolphins and the Flamingos – they competed in a series of challenges, both fun and educational, designed to enhance their skills while deepening their passion for the Moët Hennessy universe.
Playful workshops dedicated to excellence
The day began with a light-hearted ice-breaker Bingo, followed by Champ’ Pong, a playful yet informative activity centred on the art of champagne. Ambassadors then honed their expertise in food and drink pairings through the On the Menu module, before deepening their knowledge of Moët Hennessy’s iconic wines and champagnes.
After a convivial lunch break, the afternoon shifted focus to the Group’s spirits and whiskies, highlighted by two interactive workshops:
-
The Creative Dive, designed to strengthen impactful storytelling,
-
Artisan Cocktail, an introduction to bartender techniques, emphasising precision, cleanliness and adherence to professional standards.
A memorable experience for ambassadors
Every stage of the day was carefully crafted to enhance the ambassadors’ expertise and highlight their vital role in promoting the brand.
As a parting gift, each participant received an insulated bag and a mini bottle of Chandon Garden Spritz, reflecting Moët Hennessy’s values of conviviality and elegance.
Celebrating excellence and creativity
This seminar not only strengthened ties between Moët Hennessy and its ambassadors but also equipped them with new tools to represent the brand with authenticity and impact. A successful initiative, celebrating excellence, creativity, and the strategic importance of these ambassadors in delivering a memorable customer experience.
