When shopping becomes a summer experience
As summer arrives, shopping habits change. Shoppers look for more inspiration for meals, social occasions and family activities.
For Tesco and FMCG brands, the challenge is to tap into these seasonal occasions beyond the supermarket aisle. It is about building closer connections with shoppers and making product discovery more engaging.
The aim is to turn time spent at Tesco into an opportunity to discover new products, while connecting brands with the shared moments that bring people together over summer.
A brand experience built around discovery
To meet this challenge, N2O delivers the Summer Roadshow, designed to enhance the shopper journey. The agency brings together more than 30 FMCG brands in an activation that turns summer shopping into moments of discovery and interaction.
Live cooking demonstrations offer ideas and inspiration for summer meals. Tastings then give shoppers the chance to try the products for themselves. Games, photo opportunities and interactive experiences complete the activation.
This approach connects brands with everyday occasions. A tasting might inspire a barbecue, while discovering a product could spark a new habit or meal idea. N2O creates a connection between discovery, inspiration and consumption, giving brands a tangible presence throughout the shopper journey.
A roadshow that brings brands to life in-store
The activation comes to life in participating Tesco stores. Our agency N2O supports the delivery of the Summer Roadshow, with on-site teams engaging shoppers with brands and helping them discover new products.
For FMCG brands, the roadshow also provides a space for product discovery. Shoppers can explore a range of products, try them and discuss how to use them in a more relaxed setting than the supermarket aisle.
Through its Summer Roadshow, Tesco turns the store into a brand activation space. Combining sampling, entertainment and brand experiences, the roadshow makes product discovery a sociable and memorable occasion.
