Bringing the hotel experience to life beyond the stay

GLOBE ADMS, GLOBE GROUPE’s Influence & Social Media agency, supports 2L Collection in its digital communication strategy. The mission includes managing the social media channels of five properties. It also covers influencer marketing campaigns and the production of photo and video content. This content strengthens the hotels’ brand image, increases their visibility, and showcases their brand universe to an audience seeking premium experiences.

For Château de Fonscolombe, the objective was to refresh the brand’s content by building a richer content library, with a particular focus on video. The existing visuals were mainly corporate and did not fully reflect the guest experience or align with today’s social media standards.

A More Authentic and Immersive Brand Content Strategy

The GLOBE ADMS teams developed a brand content strategy that moves away from the traditional codes of luxury, embracing a more human, emotional, and immersive approach.

At Château de Fonscolombe, the content tells the story of a true family home—a place where people come together, slow down, and fully embrace the Provençal art of living. The productions feature warmer tones inspired by the colors of Provence, reinforcing both the authenticity of the guest experience and the brand’s identity.

In addition to the photo shoots, the teams produced immersive videos and employee interviews. This content highlights the people who bring the estate to life every day. It helps future guests picture their stay before they arrive. It also strengthens the emotional connection with the brand and enhances its luxury hospitality brand content.

Premium Content Production to Elevate the Brand

Thanks to GLOBE ADMS’s support, Château de Fonscolombe now benefits from a premium content library. It was designed to support the brand’s communication strategy and social media presence over the long term.

The content package includes:

  • immersive videos tailored for social media;
  • premium photography showcasing the property and the experiences it offers;
  • employee interviews that reinforce the authenticity and human dimension of the brand.

This luxury hospitality brand content strategy enables 2L Collection to deliver more engaging and emotional communication. It also aligns with the expectations of today’s travelers, who increasingly want to experience a destination before they arrive.