The Carrefour beauty shop-in-shop

Carrefour and GLOBE GROUPE launch Carrefour Live Beauty

Carrefour and GLOBE GROUPE, European leader in shopper marketing, are launching Carrefour Live Beauty, a new concept designed to reinvent the beauty experience in parapharmacy. With this turnkey shop-in-shop, the objective is clear: to premiumise the beauty area while creating a moment of advice, discovery and sales directly in store.

The concept is based on an attractive and customisable plug & play module. It includes several elements designed to capture attention and enhance the shopper experience:

• A video screen to showcase the brand
• Product display areas
• A demonstration area
• A Beauty Station with a luminous mirror
• A dedicated beauty advisor to support shoppers

This concept therefore responds to a strong market expectation. In beauty, human interaction and product testing remain key drivers in the purchase decision. Carrefour Live Beauty therefore enables brands to create a more engaging experience, while strengthening their visibility throughout the shopper journey.

Activated simultaneously across the top 25 Carrefour stores, the concept can be deployed over 2 to 5 consecutive days. It also benefits from social media support on the stores’ pages, helping drive traffic in store and amplify the activation locally.

With Carrefour Live Beauty, GLOBE GROUPE offers brands an agile, premium and sell-out-oriented solution. A new way to transform parapharmacy into a true space for experience, advice and conversion.