Roamler Awards | GLOBE GROUPE

An iconic brand activation for the holiday season

Coca-Cola Europacific Partners aimed to create a high-impact, emotionally engaging brand activation for the holiday season.

The goal was clear: transform the point of sale into a true immersive experience capable of capturing shoppers’ attention and strengthening brand preference.

To achieve this, GLOBE GROUPE France designed a unique brand activation campaign: a fully dedicated Coca-Cola Christmas shop-in-shop, conceived as a life-size festive market. This activation fully reflects GLOBE GROUPE’s expertise in commercial animation, experiential retail, and the creation of high-value shop-in-shop solutions.

A 360° shopper experience designed for retail and emotion

To address the challenges of Coca-Cola Europacific Partners, GLOBE teams designed an immersive brand activation.

They combined storytelling, theatrical staging, and in-store marketing solutions. They fully recreated a Christmas market universe at the point of sale. This 360° approach placed the shopper experience at the core of the concept.

As a result, they transformed the main aisle and key areas into a festive environment. Street lamps, floor stickers, and immersive signage enhanced the overall universe. They also introduced a Christmas music atmosphere, increasing emotion and in-store engagement. In parallel, they deployed impactful and eye-catching POS displays to maximize product visibility.

Finally, they designed a “wow” scenography. A merchandising Christmas tree, redesigned chalets, and an XXL bottle strengthened visual impact. This also improved brand recall.

An award-winning campaign at the Roamler Awards

Rolled out in mass retail, this activation achieved immediate success among consumers. As a result, it generated a strong impact at the point of sale.

With more than 300 pallets installed and 10,000 shoppers reached, the campaign drove strong consumer engagement. In addition, it strengthened Coca-Cola’s presence during the key holiday season. It also helped reinforce the retail partnership. This highlights GLOBE GROUPE’s ability to manage large-scale in-store marketing initiatives.

The campaign was recognised at the Roamler Awards. It won a “Best in Class” award alongside Coca-Cola Europacific Partners. This distinction highlights the creativity and performance of GLOBE GROUPE France. This GLOBE GROUPE Award confirms its position as a leading player in brand activation and retail animation in Europe.

Finally, with this Coca-Cola shop-in-shop, GLOBE GROUPE France transforms points of sale into brand experiences. This strengthens commercial performance and shopper engagement.