The challenge of a Christmas activation in supermarkets

The Coca-Cola Christmas Market arrives in supermarkets! This immersive XXL shop-in-shop brings festive magic to the retail environment. GLOBE GROUPE rolls out this premium activation, transforming supermarkets into enchanting escapes that enhance both the shopping experience and brand-consumer connection. Supermarkets become key locations for year-end festive activations, where Coca-Cola aims to extend its Christmas magic. The campaign addresses a major objective: turning everyday foot traffic into a memorable experience, with a premium scenography tailored to retail constraints.

XXL Shop-in-Shop as an Enchanted Christmas Market

GLOBE designed a shop-in-shop modeled as a true Christmas market, featuring festive lighting, holiday carols, and personalized gift bags to extend the magic at home. Every detail focuses on proximity and shopping enjoyment, with immersive surprises reflecting Coca-Cola’s generosity in supermarkets. This premium shopper marketing strategy maximizes visibility and engagement, fully aligned with current Christmas activation trends.

An experience that inspires and converts

The shop-in-shop is installed across several partner hypermarkets. On-site teams complete a rapid setup in under 48 hours to match festive traffic peaks. They strictly respect all supermarket logistical constraints during installation. Trained hosts animate the space with personalized interactions for visitors. The activation creates a festive area at the store entrance with lights and sound effects. This immersive setup captures attention from the very first glance. Gift bags and surprises enhance emotional memory and brand connection. They also drive impulse purchases and customer loyalty in supermarkets.