A prestige Carousel in the heart of Paris

The Puig x SEPHORA Carousel was set up on the forecourt of Gare Saint-Lazare, transformed into a temporary beauty destination. In this high-traffic location, prestige brands Jean Paul Gaultier, Rabanne, Carolina Herrera, and Nina Ricci were brought together.
The co-branded carousel was designed as an iconic and instantly Instagrammable landmark. This festive and immersive environment surprises, delights, and invites passersby to experience beauty beyond the everyday.
During the year-end period, the brand activation had two objectives: to build brand preference and drive traffic to Sephora stores.

A powerful Shopper drive-to-store experience

The initiative was designed as a unique drive-to-store experience, connecting the forecourt to the network of participating Sephora stores. The goal was clear: to create a direct link between the activation, in-store traffic, and brand visibility.
Exclusive animations, surprise moments, personalized experiences, and experiential brand interactions punctuated the visitors’ journey. At every touchpoint, the brands’ emotion and boldness were placed at the heart of the experience.

Moreover, each house deployed its own creative universe within a cohesive, fluid, and easily readable overall framework. The shared objective remained the same: boost visibility, stimulate engagement, and encourage in-store visits.
Finally, by combining event activation, social media content, and in-store promotion, the carousel acted as a bridge, demonstrating how shopper marketing can connect brand storytelling with measurable commercial performance.

Bringing together 4 prestigious brands and a retailer

The challenge was to bring together four iconic brand universes and a leading retailer in a single location. It was also essential to preserve each brand’s identity while creating a clear and cohesive shared experience for visitors.
This required orchestrating the codes of Jean Paul Gaultier, Rabanne, Carolina Herrera, and Nina Ricci within a shared setup. At the same time, the experience had to remain simple and intuitive to naturally guide visitors through each step of their journey.

This challenge was further compounded by a tight timeline, demanding agile design and precise team coordination. In the end, the on-site execution was flawless, enabling the rollout of a premium, bold, and memorable experience.
Overall, this activation clearly demonstrates the ability of shopper campaigns to transform a high-traffic space into a true stage for brand experience.