Lindt is revolutionizing the in-store experience
Lindt has partnered with GLOBE GROUPE FRANCE, ADMS, and Carrefour to offer a unique tasting experience. In selected stores, the brand is setting up a 20 m² ultra-premium Shop-in-Shop fully dedicated to discovering the new Lindt Excellence Fusion bars. This collaboration highlights the transformation of retail spaces into immersive, experiential, and emotional experiences.
A powerful omnichannel strategy
The Shop-in-Shop showcases an innovative dual-layer chocolate that combines two contrasting flavors to deliver a unique sensory experience. This approach strengthens the connection between the brand and consumers while reaffirming Lindt’s premium positioning in retail.
At the same time, the strategy includes a strong digital component: micro-influencers have promoted an exclusive social media contest offering participants the chance to win a year’s supply of Lindt chocolate. This influencer marketing initiative effectively bridges online audiences and in-store traffic, resonating strongly with a multigenerational target. The omnichannel strategy thus creates a powerful drive-to-store effect.
A collaboration that modernizes in-store activation
The partnership between Lindt, GLOBE, ADMS, and Carrefour exemplifies a new, well-crafted retail activation model. It demonstrates how premium customer experience, authentic influencer content, and retailtainment combine to create engaging in-store animation.
This innovative setup breaks traditional codes by offering a reimagined sensory and digital immersion while delivering measurable business performance. The campaign stands as a benchmark for the modernization of influence business in the FMCG sector, seamlessly blending storytelling and performance.
