A festive event in Tesco stores
The Tesco Summer Roadshow 2025 hit the road across the UK to bring excitement to Tesco’s busiest stores. This annual event delivered moments of joy, togetherness, and a refreshing touch as summer came to a close. With strong attendance, the tour has established itself as a benchmark in brand experience within UK retail, bringing together families and customers of all ages through creative and indulgent activities.
A fun and immersive summer experience
The teams created inspiring culinary ideas and games for both children and adults. Unforgettable photo moments extended the magic of summer for families. The Tesco 30 Years of Clubcard Bus further enhanced the experience. It celebrated three decades of loyalty in a festive atmosphere. Rain or shine, this brand activation united major players and iconic brands. The event delivered a warm, collective, and memorable experience.
N2O signs an activation that rocked the summer
Our UK agency, N2O, flawlessly orchestrated the event, bringing customers together around values of sharing, creativity, and fun. Each stop further strengthened the connection between partner brands and consumers. As a result, the Tesco Summer Tour became a memorable destination for everyone. Families particularly enjoyed the activities and generous tastings, and above all, they loved experiencing an extended summer in iconic Tesco stores.
