CSD Hamburg, a celebration of tolerance and inclusion
The 2025 Hamburg Christopher Street Day (CSD) brought together over 260,000 people around the values of diversity, tolerance, and inclusion. This year, DAK-Gesundheit marked the event with the message “For a Healthy Togetherness.” Supported by our German agency BARON, the brand had a strong presence during the parade, reinforcing its position among Germany’s leaders in social engagement and health for all.
A vibrant and human-centered activation
The brand stood out with a festive float, showcasing its colors as a symbol of its commitment to diversity and inclusion. A team of 13 specialized promoters engaged with visitors. Their interactions, the distribution of goodies, and the personal touch fostered direct contact with the public, creating a memorable experience.
DAK-Gesundheit also launched a visual campaign across the streets of Hamburg. The parade’s emotional and visual impact strengthened the brand’s presence while reinforcing participants’ connection to its values.
The impact of a festive and inclusive parade
Thanks to BARON’s coordination, the event benefited from meticulous and professional orchestration. The team helped amplify DAK-Gesundheit’s visibility, delivering an authentic and warm brand activation. The atmosphere was both festive and committed, showcasing the power of collective effort and solidarity.
This project demonstrates how a brand activation campaign, combined with on-the-ground presence and a dedicated team, can strengthen a brand’s influence at a major diversity event. DAK-Gesundheit thus reaffirmed its commitment to health, inclusion, and respect in contemporary German society.
