Staedtler reinvents its retail presence
Founded in 1835, Staedtler, renowned for its writing and drawing products, has launched its first pop-up store in Paris, on the esplanade of Gare Saint-Lazare. This initiative is part of an ambitious strategy to strengthen the brand’s awareness and commercial presence across France, while creating an immersive experience around its flagship ranges: Design Journey and Artist Series.
This launch is accompanied by a major experiential marketing and Influence business campaign, positioning Staedtler as an innovative brand that is close to its users, whether they are professionals or passionate amateur creators.
An immersive Pop-Up and a creative challenge
The Staedtler pop-up invited visitors to explore the brand’s universe. They could try out pencils, markers and other writing tools.
The space, designed to spark creativity, offered an artistic challenge. Participants submitted their drawings to compete, and a jury then selected the 20 best creations.
The pop-up also hosted workshops with creator and influencer Brunograffer. His community of drawing enthusiasts took part in colouring sessions. They also contributed to a collective mural at the heart of the space. This collaboration added a strong interactive and human dimension. It played a key role in the success of the brand activation.
Influence Business and sustainable engagement
The collaboration between Staedtler and our agencies GLOBE and ADMS made it possible to design a strategy combining influencer marketing and in-store activation. Brunograffer, an authentic ambassador and true product expert, hosted workshops and shared unique moments with his community, strengthening the genuine connection between the brand and its followers.
In addition, partner micro-influencers helped promote the event on social media. They amplified its reach and boosted the visibility of this activation. This synergy between on-the-ground commercial engagement and digital marketing allowed Staedtler to reach diverse audiences. It also highlighted creativity and artistic expression — values deeply cherished by the brand.
Finally, the brand is continuing this momentum by partnering with seven Parisian stores. Illustrators there lead creative workshops, while promotional offers support Staedtler’s visibility and commercial impact for the back-to-school season.
