An immersive activation at the heart of an international airport
Jean Paul Gaultier (a Puig brand) has teamed up with Extime Duty Free and Lagardère Travel Retail to launch a unique summer activation called Summer Gaultier at Paris-Charles de Gaulle Airport. Designed by Puig Travel Retail Europe in collaboration with the Jean Paul Gaultier brand, this campaign aims to captivate a new generation of travelers and shoppers through a concept combining retailtainment, immersion, and a sensory experience built around the house’s iconic fragrances.
A multi-sensory and engaging experience
The Summer Gaultier activation invites travelers to embark on a five-phase journey: attract attention, discover, have fun, convert, and gift. Upon arrival, GLOBE TRAVEL RETAIL ambassadors welcome travelers with fans and fragrance testers. Their white uniforms and red visors create a strong and recognizable visual identity. An olfactory exploration is offered to spark curiosity and stimulate the senses.
A live DJ and roller-skating battles enhance the festive dimension of the experience, bringing a dynamic energy to the first interaction with the brand. Visitors are also treated to colorful mocktails in a welcoming, refreshing space. They can further enjoy a dedicated photo booth to capture their visit.
The Californian universe comes to Travel Retail
Inspired by a Californian sunrise, this installation creates a festive and energetic world. A luminous scenography of neon lights sets the scene. Teams on roller skates animate the terminal. A retro set evokes beach boardwalks and reinforces Jean Paul Gaultier’s bold visual identity.
This activation shows how a point of sale can become an immersive stage. Brand activation, in-store advertising, and emotions merge seamlessly. Each journey then transforms into a moment of discovery and enjoyment.
