A Brand Close to Parents
Feeding a baby—whether through breastfeeding or bottle feeding—isn’t always an easy journey for new parents. Tommee Tippee understands this reality and has made it its mission to support families every step of the way.
To reinforce this message, our UK agency N2O designed an innovative and emotionally engaging brand activation: the Tommee Tippee Milk Float. The goal? To raise awareness, create engagement, and reassure parents while highlighting the brand’s trusted baby bottle range.
Creating a Space for Connection
By leveraging the power of experiential marketing and retail brand activation, N2O imagined a unique, immersive destination. The Tommee Tippee Milk Float was more than a promotional stand—it was a place to meet, share, and interact.
This activation perfectly embodied the brand’s purpose: reminding parents they are not alone, and that Tommee Tippee is there with reliable products and expert advice to support them through the ups and downs of parenting.
A Playful and Engaging Experience
The Tommee Tippee Milk Float invited parents and families to enjoy a series of interactive and meaningful experiences:
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Spilt Milk Game: a playful challenge proving the 100% leak-proof technology of Tommee Tippee bottles. Participants flipped bottles upside down to win “milk tokens,” redeemable for practical prizes such as a silicone breast pump or a baby bottle & bib set.
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Expression Wall: a collaborative wall where parents could share uplifting messages, feeding tips, and positive advice to inspire one another.
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Photo Experience: a retro Milk Float photo booth, designed to capture the joy of the moment and encourage social sharing.
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In-store Expertise: personalised support from a qualified midwife, offering trusted advice on breastfeeding and bottle feeding.
With this experiential brand activation, Tommee Tippee transformed product discovery into a memorable experience for families, reinforcing its position as a caring and supportive brand in the parenting journey.
