The Tour for the 30th anniversary of the Clubcard
On the occasion of the 30th anniversary of the Clubcard, Tesco, one of the largest retail chains in the United Kingdom, has become the main sponsor of the show Britain’s Got Talent. To celebrate this partnership, the brand is launching an immersive and festive tour aboard a bus customized with the show’s branding, traveling across the country from Windsor to Hammersmith.
A high-impact event strategy
To support this high-visibility brand partnership, N2O, our UK-based brand activation agency, designed a mobile experience adaptable to two key moments: the broadcast period of Britain’s Got Talent (BGT) and the summer return of the Tesco Summer Roadshow. This mobile setup allows for multiple touchpoints with the public while highlighting Tesco’s commitments and partners.
The event bus was conceived as an immersive living space, combining interactive animations, tastings, and brand activation. Participants can try their luck with “spin-to-win” games, test their knowledge with a retro quiz, win tickets to the BGT final, or enjoy an Alpro oat shake bar and a stand featuring vintage British drinks.
This commercial animation is part of a Shopper Marketing approach: driving traffic, creating emotional engagement, and building a direct connection between consumers and the brand universe.
A festive and flexible Roadshow across the country
After making a splash during the BGT season, the bus transformed to join the Tesco Summer Roadshow, a public event that tours major British cities every summer. Reconfigured for the occasion, it continues to offer summer-themed animations, fresh product tastings, and immersive experiences that highlight brand activations and Tesco’s close connection with its customers.
The result: a smooth, festive, and engaging tour that strengthens the bond between Tesco and its consumers through creative commercial animations rooted in a Shopper Marketing strategy.
