A premium Shop-in-Shop at the airport
In a rapidly evolving travel retail sector, offering an immersive customer experience has become a key lever for cosmetics and skincare brands. It is in this context that the GLOBE TRAVEL RETAIL team collaborated with Elizabeth Arden to deploy a unique shop-in-shop at Extime Duty Free, in partnership with Lagardère Travel Retail.
A modular Podium combining visual impact and in-store marketing
To meet consumer expectations, we designed an innovative retail podium combining modularity, striking design, and sustainability. This installation is based on best practices in in-store marketing, highlighting Elizabeth Arden’s skincare travel kits, specially created to facilitate beauty routines on the go. The “Travel With Arden” concept relies on an immersive staging that invites discovery and showcases travel-size cosmetic products, adapted to duty free constraints and the requirements of the airline sector.
A successful activation at the heart of Extime Duty Free
The activation was successfully deployed within Extime Duty Free, offering travelers a fully immersive experience into Elizabeth Arden’s skincare universe. Thanks to a modular and adaptable podium, the space was easily integrated into the retail environment while maximizing product visibility.
This setup allowed the brand to strengthen its presence in travel retail while providing an enriched and memorable customer experience.
