A premium Shop-in-Shop at the airport
In a rapidly evolving travel retail sector, delivering an immersive customer experience has become a key strategic lever for cosmetics and skincare brands.
Within this dynamic, GLOBE TRAVEL RETAIL partnered with Elizabeth Arden to design a premium shop-in-shop inside Extime Duty Free, in collaboration with Lagardère Travel Retail. The objective: strengthen brand activation through a seamless and memorable customer journey.
A modular Podium combining visual impact and in-store marketing
To meet travellers’ expectations, we developed an innovative retail podium that combines impactful design, modularity, and sustainability.
Designed as a powerful in-store marketing tool, the installation highlights skincare travel kits, created to simplify beauty routines on the go.
The “Travel With Arden” concept is built on an immersive and personalised staging, encouraging discovery and adoption of products tailored to the duty free environment and the specific requirements of the airport retail sector.
A successful activation at the heart of Extime Duty Free
Successfully launched at the heart of Extime Duty Free, the activation offered travellers a personalised, immersive, and engaging experience.
Thanks to its modular podium, the space integrated seamlessly within the commercial environment while maximising product visibility and brand impact.
This activation strengthened Elizabeth Arden’s presence in travel retail and created a key moment in the customer journey, positioning the brand as a benchmark in in-store innovation.
