A unique collaboration to highlight literature and the Kobo eReader

As digital literature continues to grow in popularity, Fnac and Kobo by Fnac have joined forces to create original and engaging content. Thanks to the strategic alliance between Techsell and ADMS, our influencer marketing subsidiary, a new concept was born: “Entre les lignes”, a literary show designed to bring contemporary authors closer to their readers.
This project showcases the Kobo eReader while offering an immersive new experience around books.

An innovative show giving authors a voice

In response to the rise of digital content and the growing need to foster connections between readers and writers, the chosen solution was to create an exclusive Fnac x Kobo show. This format blends author interviews, storytelling, and the promotion of digital reading.

The purpose of “Entre les lignes” is to offer a behind-the-scenes look at the writing profession by spotlighting authors who are shaping today’s literary world. The first guest, Franck Thilliez — a leading figure in French thrillers — was invited to present his latest novel “À retardement” in an authentic and dynamic setting. This initiative is part of a high-value content strategy designed to boost brand awareness for Fnac and Kobo while driving engagement within literary communities.

A well-executed production in studio

This project came to life thanks to the synergy between Techsell and ADMS, who combined their expertise to manage the production, coordinate guests, and oversee distribution. The teams created a professional studio environment to ensure optimal audiovisual quality and a dynamic final result.

The show successfully captured the attention of engaged readers and digital literature enthusiasts. This strong launch paves the way for a series of upcoming interviews, reinforcing Fnac x Kobo’s position as key players in promoting digital reading.

Watch the exclusive interview with Franck Thilliez

Dive into the captivating world of French thrillers:

Youtube link