Erborian puts customer experience at the heart of its retail strategy
In a beauty landscape increasingly driven by personalisation, Erborian stands out with an innovative approach that places the customer experience at the core of its retail strategy. By investing directly in Sephora stores, the Franco-Korean brand transforms every interaction into an opportunity to strengthen emotional connection, showcase its skincare expertise, and drive shopper engagement.
A unique and personalised skincare journey
The Podium Skincare Bar has been introduced inside Sephora, inviting consumers to immerse themselves in the world of Erborian. Far beyond a simple product demo, the aim is to offer a tailor-made experience that highlights personalised routines while enabling direct interaction with the brand’s products. This experiential activation combines discovery, proximity and brand immersion, delivering a truly memorable moment that enhances brand equity and boosts conversion.
An immersive podium experience powered by Erborian
This exclusive set-up elevates the in-store journey into a fully immersive brand experience. Beauty advisors, specially trained by GLOBE, guide shoppers with expert recommendations while presenting the latest innovations from the Skin Therapy range. A personalised skin diagnosis enriches the consultation, supported by a bilingual audio system (French and English) providing information on new launches. By combining expert advice, personalisation and interactivity, Erborian transforms the point of sale into a genuine hub of experimentation and loyalty-building, turning customer experience into a key driver of conversion.
