Fairphone Training to boost Brand Activation at Orange

A Market in Search of Sustainability and Ethics

In a constantly evolving mobile phone market, sustainability and responsible innovation have become essential criteria for consumers. Fairphone stands out as a pioneer in ethical and sustainable technology, with smartphones designed to be repairable and respectful of both resources and working conditions.

To strengthen its in-store presence and ensure its values are clearly understood by customers, Fairphone partnered with TechSell, an expert in field marketing and brand activation.

Training, Activating and Engaging Sales Teams

TechSell implemented a dual approach combining in-store activation, with specialised ambassadors able to convey Fairphone’s values and product benefits, and an intensive training programme rolled out across 78 Orange stores in just two weeks. This strategy strengthened both the customer relationship and the sales teams’ expertise.

An Impactful Activation with Measurable Results

This collaboration delivered tangible results, with highly positive feedback from Orange stores, praising the approach as engaging, practical, and immediately applicable in the field.

The project strengthened brand activation, improved understanding of Fairphone’s values, and created an immersive experience. Thanks to TechSell, the brand consolidated its differentiated positioning and confirmed its appeal to a clientele seeking sustainable innovation.