A Fresh New Look for Converse at Citadium
TechSell has reimagined the Converse corner at Citadium Caumartin, one of the brand’s most strategic retail locations in France. Leveraging our expertise in shopper marketing and in-store retail activation, we analysed the previous layout and sales performance to identify key opportunities.
The objective: to elevate the Converse space by showcasing its iconic products while creating a smooth, engaging customer journey.
Reinvented Merchandising for Greater Impact
The redesigned corner has been transformed into an immersive and highly attractive retail environment. Hero products were repositioned for maximum visibility, while mannequins and inspiring visual storytelling were integrated to drive engagement and spark purchase intent. Each new collection launch becomes an opportunity to reinvent the space, thanks to our visual merchandisers who strategically segment the offer and create striking, easy-to-navigate zones.
A Premium In-Store Experience
This new design goes beyond product presentation: it represents a powerful brand activation that strengthens Converse’s connection with shoppers. By combining retailtainment, event-driven communication and experiential marketing, the Converse corner at Citadium Caumartin now stands out as a premium retail space — designed to leave a lasting impression and foster brand loyalty.
