2024: an exceptional year for GLOBE GROUPE
In the world of Shopper Marketing, GLOBE GROUPE has firmly established itself in 2024 as one of Europe’s leading players. The past year will be remembered as a turning point, marked by ambitious projects, collective achievements and the successful tackling of complex challenges in a constantly evolving environment.
Behind this performance lies a key driver: the dedication of its teams and the trust of clients and partners. “It is thanks to this shared energy that we have been able to push our limits and reach new heights,” the Group’s leadership notes. With prestigious clients across the High-Tech, Beauty, Pharma and FMCG sectors, GLOBE GROUPE continues to demonstrate its unique ability to combine creativity, innovation and commercial performance.
2024: a year of consolidation and innovation
By doubling its turnover in just two years, GLOBE GROUPE illustrates its ability to balance growth with the evolving needs of brands. The integration of advanced technological solutions, combined with its shopper expertise, has enabled the Group to deliver highly effective activations, driving measurable ROI for advertisers in an increasingly internationalised marketplace.
Each project in 2024 reinforced GLOBE GROUPE’s strategic role: supporting brands not only in local campaigns, but also in large-scale European rollouts.
Looking to 2025: redefining value for brands
Building on this momentum, the Group approaches 2025 with a clear ambition: to further elevate client offerings, accelerate innovation and create even greater value. In a market where expectations shift rapidly, GLOBE GROUPE will rely on its 25 years of expertise to translate these ambitions into tangible results.
People at the heart of the strategy
Beyond the figures, the Group’s success is rooted in a distinctive DNA: the fusion of human insight and technology. This philosophy, captured in the positioning People x Tech, will remain central to its strategy moving forward.
Together towards new horizons – this is GLOBE GROUPE’s promise for 2025. A year where boldness, innovation and collaboration will continue to drive the next chapter of a European Shopper Marketing success story.
