Primer Impacto celebrates 20 years of success in field marketing
The year 2025 marks a symbolic milestone for Primer Impacto, a pioneer in field marketing in Spain and Portugal, as the company celebrates two decades of innovation and success in supporting brands. Since its creation in 2005, it has established itself as a key player in the sector, combining on-the-ground performance with creativity to serve leading advertisers.
A journey driven by innovation and growth
From the very beginning, Primer Impacto has demonstrated an ability to anticipate market shifts by developing ever more strategic solutions. Its expertise in delivering effective, measurable retail campaigns has earned the company a strong reputation across the Iberian market.
In 2023, the company took a decisive step by joining GLOBE GROUPE. This integration strengthened its European footprint and consolidated its position as a leader in Sales & Brand Activation. Together, the ambition is clear: to provide brands with solutions that are more impactful, integrated, and results-oriented.
An anniversary under the banner of sharing
To celebrate its 20th anniversary, Primer Impacto brought its teams together for a memorable day filled with key moments. The event began with a look back at 2024’s achievements and a forward-looking discussion of the challenges ahead in 2025. New recruits were welcomed through a dedicated integration activity, reflecting the company’s collective and future-focused spirit.
A highlight of the day was the unveiling of the 20th anniversary campaign and the screening of a video tracing the major milestones in the company’s history. Presented under the concept “Your success is our destination”, the film encapsulated Primer Impacto’s DNA: supporting brands and driving them towards new horizons.
Two decades of excellence and proximity
This anniversary goes beyond celebration – it is a recognition of a collective journey built on client proximity, continuous innovation, and human commitment. Over 20 years, Primer Impacto has not only consolidated its expertise but also affirmed its vision of field marketing as a driver of sustainable performance.
Congratulations to the entire Primer Impacto team, who for two decades have been building this exemplary success story and are already preparing for the next chapter.
