An innovative roadshow for sensitive skin
To strengthen brand visibility and build closer consumer engagement, Mixa launched a nationwide roadshow campaign titled “Comfort for Your Sensitive Zones”. The objective was clear: provide real solutions for people living in areas with limited access to dermatologists, while reinforcing Mixa’s positioning as a trusted skincare brand for sensitive skin.
An educational and immersive brand activation
This experiential marketing activation combined education, innovation, and proximity to create a strong connection with consumers. Visitors enjoyed free personalised skin diagnostics, expert skincare advice, and interactive experiences designed to highlight Mixa’s commitment to dermatological care. By offering both product education and customer-centric experiences, Mixa strengthened brand awareness and loyalty.
A mobile pop-up store delivering brand experience
At the heart of the campaign stood a 35 m² travelling pop-up store, a mobile experiential platform designed to reach French consumers even in “dermatological deserts”. The pop-up featured instant skin analysis, educational content co-created with Dr.Good!, and highly Instagrammable spaces that encouraged social media sharing and user-generated content. This experiential retail activation boosted in-store traffic, reinforced Mixa’s brand image, and turned a simple product discovery into a memorable customer experience.
