Airport shopping, a unique experience
At the airport, shopping is far more than just a way to pass the time: it is a true moment of discovery and enjoyment, where travellers are more attentive, more available, and ready to embrace a premium experience.
Voted Europe’s best airport by Skytrax, Paris Charles de Gaulle represents a strategic international showcase. Every year, millions of passengers from across the globe give brands a rare opportunity to capture their attention and create a strong emotional connection.
It is within this context that Manucurist placed its trust in GLOBE TRAVEL RETAIL to design and roll out an immersive and personalised pop-up, crafted to win over a demanding cosmopolitan audience.
Manucurist rises to the challenge: a colourful pop-up and a tailor-made experience
With this in mind, Manucurist recently opened its brand new pop-up store at Terminal 2BD. A bright and colourful space, designed as a real travel retail laboratory for discovery and experimentation for beauty addicts from all over the world.
At the heart of this pop-up is a ‘Test and Learn’ concept designed to go far beyond simple sales. Passengers can :
- Receive ultra-personalised advice from a team of passionate beauty experts.
- Test products directly, including the brand new range of 18 LED Green Flash™ semi-permanent nail varnishes, revolutionary for their clean composition and professional performance.
- Enjoy an immersive experience, tailored to the specific desires and needs of an international customer base that is increasingly attentive to quality, innovation and brand commitment.
A winning strategy for capturing attention and creating desire
With this scheme, Manucurist is not just selling: the brand is creating a memorable experience, generating enthusiasm and raising its profile with a global audience. It’s a dazzling demonstration of the power of airport retail, a real growth driver for ambitious brands.
At GLOBE GROUPE, we are proud to support these innovative projects that transform the airport into a place of experiences and emotions, where every moment spent by a traveller becomes an opportunity for connection and engagement.
