Where Beauty Meets Art
In 2023, Lancôme partnered with the Louvre Museum to launch an exclusive collection celebrating femininity through eight iconic sculptures: the Venus de Milo, the Winged Victory of Samothrace, Corine, Diana of Gabii, the Nymph with a Scorpion, Echo, Hygieia and Hermaphrodite.
This project, overseen by GLOBE TRAVEL RETAIL, our travel retail agency, aimed to elevate the prestige of the Louvre by placing it at the service of the beauty world, offering travellers a unique sensory immersion where Art and Beauty intertwine
An Exclusive Pop-up at Paris Charles de Gaulle
To bring this campaign to life, Lancôme Travel Retail created an experiential pop-up at Terminal 2F of Paris Charles de Gaulle Airport, one of the busiest airports in the world.
This strategic location provided the perfect international showcase to unveil the limited-edition collection. Travellers were invited to explore an elegant, art-inspired universe enhanced by:
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The personalised guidance of Lancôme Make-Up Artists,
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The display of the collection inspired by Louvre sculptures,
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A refined scenography blending innovation, prestige, and emotion.
A Prestigious and Omnichannel Experience
The activation transformed a retail space into a premium and immersive journey:
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Personalisation: a bespoke engraving service turned each purchase into a unique gift.
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Digital engagement: an interactive Instagram game extended the experience online and amplified campaign reach.
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Human connection: Make-Up Artists accompanied each traveller in discovering and trying the collection.
With “Beauty is a Living Art”, Lancôme successfully united artistic heritage and beauty innovation, creating a memorable experience that reinforced its image as a premium, universal brand.
