STRATEGIC PLANNING
Benchmarks, insights, trends, strategic analyses—our planning team helps you identify the most relevant levers.
Sales-Driven, People-first,
Data-fueled
We activate the full shopper journey to boost Sell in and Sell out
To maximise performance, brands need to establish a strong presence across every touchpoint of the shopper journey. We support you both inside and outside the point of sale to design and deliver effective brand activation programmes that engage shoppers and drive commercial results.
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Attract
Audience
Pre-store
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Convert
Shopper
Drive-to-store
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Transform
Buyer
In-store
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Share
Fans
Post-store
We are obsessed
Reconnecting
- the shopper
- the brand
- the retailer
The best of people and technology for integrated and enhanced commerce, supported by an innovation hub shared across all our agencies.
Proprietary platform
Our integrated software suite enables you to design, deploy and analyse your marketing and sales campaigns in real time, while optimising field operations management and performance monitoring.
GLOBE Intelligence
Our proprietary application provides an integrated solution that enables the entire organisation to collaborate effectively using shared tools, while streamlining and simplifying workflows.
DATA and BI
Our GLOBE Customer application enables you to plan, deploy and manage your marketing and sales campaigns in real time, while streamlining field operations monitoring and performance analysis.
AI
We integrate artificial intelligence (AI) at every stage of your marketing and sales campaigns to streamline processes, enhance operational efficiency and anticipate sales trends.
Mobile application for field teams
Our digital tool enables our field representatives to manage their daily assignments, track their activities in real time and communicate seamlessly with our teams to ensure efficient operational execution.
A 100% integrated solution
We support brands at both national and European levels, combining centralised strategic management with local operational expertise.
From strategy and the development of tailored solutions to deployment, amplification and performance measurement, we bring together our expertise to ensure consistent brand activations and maximise their commercial impact.
CREATIVE SOLUTIONS
We design creative and ambitious campaigns that are always realistic.
BELOW THE LINE PLANNING
We determine where, when, and how to activate your brand based on your target audience’s lifestyle and the challenges of your distribution channels.
PRODUCTION
We build your events from concept to execution.
CONNECTED COMMERCE
We engage shoppers across all touchpoints and amplify your live operations with digital experiences.
STAFF
We select, recruit, train, and coach your brand ambassadors to ensure a successful activation.
LOGISTICS & DEPLOYMENT
Our operational teams and field managers ensure seamless execution of your campaigns
AMPLIFICATION
We maximize the reach of your campaigns by activating influencers and social media.
PERFORMANCE MEASUREMENT
The impact and performance of each campaign are measured and shared with full transparency.