A Strategic Relaunch for Valentino Beauty
The deployment of Valentino Beauty’s makeup range at Sephora across Europe represents much more than a simple product launch. It marks a major strategic milestone for the Valentino brand and its partner, L’Oréal Luxe, aimed at strengthening the brand’s presence in an ever-evolving market.
Part of an ambitious relaunch dynamic, this initiative seeks to reposition Valentino Beauty as a key player in the premium makeup sector, targeting a discerning clientele looking for innovation, quality, and prestige.
To support this growth, GLOBE GROUPE was entrusted with orchestrating the brand’s promotion directly at the points of sale. The approach combined shopper marketing expertise, commercial activation, and operational excellence, ensuring a client experience worthy of the Valentino name.
Spanning several key markets — Spain, Portugal, Germany, and Italy — this project also highlights the growing importance of coordinated European initiatives capable of blending global brand power with local market adaptation.
A European Synergy Serving Retail Excellence
To ensure the success of this large-scale launch, GLOBE GROUPE implemented a methodology based on synergy between local experts and the discipline of centralized coordination alongside L’Oréal Luxe.
Each market benefited from the involvement of highly trained teams capable of embodying the Valentino image with authenticity and precision. Field teams, carefully selected for their expertise in luxury and retail, brought the brand’s values to life while adapting to the cultural nuances of each country.
The strategy implemented focused on several key levers:
In-store activations: makeup demonstrations, personalized advice, and showcasing of signature products.
Experience harmonization: delivering a consistent brand message and impeccable service quality across all countries.
Targeted activation: selecting strategic Sephora locations with high foot traffic to maximize visibility and drive conversion.
This deployment perfectly illustrates GLOBE GROUPE’s ability to manage multi-country projects while maintaining a consistently high standard of quality, an essential requirement in the world of luxury. A success that strengthens Valentino Beauty’s position within the European premium makeup landscape.
