A Strategic Relaunch for Valentino Beauty

The launch of the Valentino Beauty Makeup range at Sephora Europe marks a key milestone in the brand’s relaunch strategy. More than a simple market entry, it represents a strategic turning point orchestrated with L’Oréal Luxe, aimed at strengthening the brand’s presence in the premium makeup market.

The objective: to attract a demanding clientele seeking innovation, quality, and prestige, and to reposition Valentino Beauty as a must-have player in the sector.

A European Synergy in the Service of Retail Excellence

To support this rollout, GLOBE GROUPE was selected to orchestrate the in-store promotion, combining shopper marketing expertise, commercial activation, and operational excellence.

The project spans several strategic markets — Spain, Portugal, Germany, and Italy — and highlights the importance of a coordinated European approach. The methodology relied on the synergy between central coordination and local expertise, enabling each country to adapt the experience to its cultural specificities while maintaining overall brand consistency.

A Premium and Consistent Activation Across Europe

The field teams, carefully recruited for their expertise in luxury and retail, embodied the Valentino image through:

  • in-store activations (makeup demonstrations, personalised advice, and showcasing of hero products),

  • the harmonisation of the customer experience, ensuring a consistent brand message and impeccable service quality,

  • strategic placements in high-traffic Sephora stores to maximise visibility and conversion.

This multi-country rollout demonstrates GLOBE GROUPE’s ability to support ambitious international projects with a constant demand for excellence. A success that further strengthens Valentino Beauty’s position in the European premium makeup landscape.

Valentino Globe Groupe Sephora Maquillage
Valentino Beaute Globe Groupe Experience
Valentino Beaute Globe Groupe
Valentino Globe Groupe Experience Europe
Valentino Shopper Marketing Globe Groupe