GLOBE GROUPE acquires the British agency N2O
A new milestone for GLOBE GROUPE: the European leader in Shopper Marketing has announced the acquisition of UK-based agency N2O, a specialist in Brand Experience and Retail Marketing. This strategic move further strengthens the Group’s international footprint and consolidates its position as a trusted partner for the world’s leading brands.
Strategic expansion in the United Kingdom
For nearly 25 years, GLOBE GROUPE has established itself as Europe’s leading Shopper Marketing group, supporting renowned brands such as L’Oréal, Puig, Google, Mondelez, LVMH, Samsung, Baier and GSK. With a strong presence in France, Germany, Switzerland, Portugal, Spain and the UK, the Group now takes a significant new step in its international development.
Backed since 2017 by Andera Partners, its key shareholder, the company has pursued a targeted acquisition strategy designed to expand its geographical coverage and meet the growing demand from global brands for more efficient commercial performance and marketing investment optimisation.
Meeting the needs of global brands
As international tenders increasingly become the norm, advertisers are seeking solutions that combine pan-European strategic insight with tailored local execution. The integration of N2O into GLOBE GROUPE perfectly embodies this approach, bringing together creative expertise, operational excellence and technological innovation.
“The merger between GLOBE GROUPE and N2O came as a natural fit, thanks to our shared DNA built around a strong positioning: People x Tech. Together, we are uniting our expertise to place people at the heart of technological innovation,” says Jérémy Dahan, President of GLOBE GROUPE.
A shared vision for the future
Founded over 25 years ago, N2O has built a strong reputation in the UK for its ability to deliver engaging and innovative brand experiences. For Terrence Woodward, CEO of N2O, this partnership opens up exciting new opportunities:
“This is an incredibly exciting time for our business. By joining forces with GLOBE GROUPE, we can take our vision to new heights, deliver even greater value to our clients and accelerate growth, while staying true to our creative DNA and innovative approach.”
Growth momentum confirmed
With revenues doubling in just two years to reach €107 million in 2023, GLOBE GROUPE continues its upward trajectory. The acquisition of N2O is expected to drive revenues beyond €150 million in 2024, with client business volume forecasted to reach €3.5 billion by the end of the year.
A shared ambition: redefining Shopper Marketing in Europe
By combining the expertise of N2O and GLOBE GROUPE, the ambition is clear: to redefine the marketing landscape in Europe, driving growth, enhancing value for clients, and placing innovation at the heart of every initiative.
