Playground: GLOBE GROUPE’s Festive and Immersive Experience

GLOBE GROUPE, Europe’s leading shopper marketing group led by Jeremy Dahan, is launching its flagship summer project: Playground. From 11 July to 4 August, the forecourt of Gare de Lyon will be transformed into a vibrant space for connection, celebration, and experiences — open to all.

A dynamic space in the heart of Paris

As Paris comes alive with the arrival of the Olympic flame and major sporting events, Playground will stand out as an emblematic and accessible stage, capturing the spirit of a multicultural festival.

Designed in a colourful, festive and upbeat atmosphere, the space will host a wide range of activities: dance, music, culinary discoveries and immersive experiences. A unique gathering place where people can share memorable moments together in an unprecedented setting.

Gare de Lyon: a strategic crossroads

France’s leading long-distance TGV hub, Gare de Lyon welcomes over 190 million travellers every year. It is also a key stopover for journeys to the south of France, where several Olympic events will be held. By choosing this strategic location, GLOBE GROUPE offers brands a prime contact point with both French and international audiences, at the crossroads of cultures and visitor flows.

A showcase of choice for brands

With Playground, GLOBE GROUPE aims to create much more than an activation zone: a true experiential platform for brands. The ambition is clear — to enable them to design memorable experiences, strengthen audience engagement, and embody the cultural richness of Paris during this summer of celebration.

“As the Games take over the city, the stadiums and official sites won’t be the only ones buzzing with atmosphere. Playground will become a living space of celebration, open to all,” says Jeremy Dahan.

GLOBE GROUPE: expertise in immersive events

With its proven expertise in experiential events, GLOBE GROUPE confirms its position as a major player in the sector. The group continues to pioneer innovative concepts where brands can meet and engage audiences in unique and meaningful ways.

This summer, Playground promises to be one of Paris’s must-visit festive and cultural destinations, blending sport, music and brand experience.