A Visibility Challenge in an Ultra-Competitive Market
In the world of cosmetics, capturing consumer attention is a constant challenge. To strengthen its presence and ensure optimal product visibility in mass retail, L’Oréal Deutschland GmbH partnered with BARON.
The objective: to create dynamic, evolving merchandising, perfectly aligned with the brand’s advertising campaigns.
Agile Merchandising Orchestrated by Experts
The partnership is based on updating cosmetic counters three times a year, in line with the pace of its advertising campaigns. To meet this challenge, BARON leveraged its expertise by recruiting and training qualified merchandisers across Germany.
Real-time, seamless communication with the teams ensures perfect coordination and outstanding reactivity.
Tangible Outcomes and an Enhanced Customer Experience
Each project is structured into clearly defined phases, from initial organisation to final evaluation, guaranteeing on-time delivery and quality execution. Thanks to this rigorous process, the brand in-store presence is strengthened and its visual impact maximised.
This exemplary partnership highlights the value of strategic collaboration between brand and service provider to deliver a differentiating visual experience, while achieving measurable results in the demanding and glamorous world of beauty.
