A specialist in end-to-end retail optimisation, Primer Impacto supports brands across the Iberian Peninsula through its offices in Madrid, Barcelona and Lisbon.
Since 2005, we have combined our on-the-ground expertise with in-depth knowledge of the Spanish and Portuguese markets to drive your commercial performance. From strategy development to the execution of your Perfect Store strategy, we maximise your in-store visibility, enhance the shopper experience and drive sales growth.
Insights & Strategy
Every project begins with a thorough understanding of your needs, an in-depth analysis of your business challenges and a tailored assessment. We identify key strategic opportunities to develop solutions suited to your market, optimise your in-store presence and drive sales growth.
Analysis & Decision making
We turn field data and performance indicators into actionable strategic recommendations. Through in-depth analysis, we identify growth opportunities, optimise every in-store activity and maximise your commercial performance.
Kick off & Action plan
We clearly define your objectives, business challenges and key performance indicators to structure each activation. This strategic phase ensures that every action aligns with your priorities, optimises resources and delivers effective in-store execution.
Implementation
We recruit, train and supervise field teams to ensure the successful execution of every activation. Through rigorous operational monitoring and real-time reporting, we track performance and optimise in-store results.
Process digitalization
We optimise every stage of deployment to ensure consistent execution quality across all retail locations. Through efficient resource management and streamlined logistics, we control costs, minimise travel and reduce the carbon footprint of your brand activations.
Optimisation
We embed continuous improvement into every project, adapting our methods and processes to your evolving needs. By analysing results and gathering feedback from the field, we refine our actions to enhance operational efficiency and drive commercial performance.
Business Intelligence
We collect, consolidate and analyse your data to turn insights into key performance indicators (KPIs). Through accurate, actionable reporting, we measure the effectiveness of your brand activations, identify opportunities for improvement and maximise your return on investment (ROI).
Across Spain and Portugal, we deliver tailored solutions in field sales, merchandising, training and
promotional activities to optimise your in-store presence, enhance the shopper experience and drive sustainable sales growth.
We recruit, train and support expert field teams across Spain and Portugal. Whether permanent or seasonal, we deploy tailored sales force solutions to drive your commercial performance, optimise your in-store presence and strengthen relationships with your retail partners.
We bring your brand to life through expert sales teams across Spain and Portugal. Continuously trained and coached, our sales teams build strong relationships with shoppers, showcase your products and drive sustainable in-store sales growth.
Our experienced merchandisers optimise and maintain your shelf displays. Drawing on their extensive field expertise, they ensure maximum product visibility, consistent merchandising execution and an engaging shopper experience that drives in-store performance.
We design bespoke and turnkey sales force and merchandising training programmes tailored to the challenges of the Iberian market. Our training solutions enhance the skills of your field teams, optimise sales practices and drive long-term in-store performance.
We deploy expert telesales teams across Spain and Portugal to enhance your commercial performance. Through a personalised approach, our telesales professionals strengthen customer relationships, identify new business opportunities, generate orders and drive sustainable sales growth.
We recruit, train and manage promotional teams to bring your brand activations to life. Acting as true brand ambassadors, they showcase your products, engage shoppers, increase brand visibility and drive in-store sales.
