Danonino launches its no-sugar-added range

Danonino reinvents fruit yogurt

At the end of 2019, Danonino had already stood out with a memorable brand activation campaign. In 2020, the brand took on a new challenge by launching a bold no added sugar range, further consolidating its status as the leader in fruit yogurts. In a market where 57% of parents closely monitor their children’s sugar intake, Danonino chose to focus on health and naturalness, offering products with a Nutri-Score A label, made with French milk and enriched with 40% fruit.

An Immersive Experience and a Playful Hut

To embody this positioning, Danonino launched the 360° campaign “Dino’s Hut”. Combining health, sustainability, and indulgence, this initiative highlights innovative recipes that blend classic fruits (apple, banana) with more original flavours (mango, beetroot, carrot).

The brand’s iconic mascot, Dino, becomes the ambassador of a fun and family-friendly universe, designed to appeal to children – true influencers within the category – while reassuring parents about the products’ nutritional quality and the brand’s responsible commitments.

An Engaging and Eco-Responsible Field Activation

Rolled out in supermarkets, shopping centres, and even Parisian parks, Dino’s Hut was designed by GLOBE FACTORY with an eco-responsible design, featuring kraft-style finishes and hand-drawn illustrations to reinforce the brand’s image of naturalness.

The activations included tasting corners, photo booths, blind tests, as well as the distribution of discount coupons and fun activity booklets. This approach generated qualified traffic, boosted sales, and strengthened families’ emotional engagement with the brand.

At the same time, the campaign produced valuable brand content, further consolidating Danonino’s positioning around enjoyment, well-being, and sustainability.