Case Study: Bosch Cookit

The return of the French to the kitchen

Since the health crisis, cooking has reclaimed a central place in French households. Transformed into a true art of living, it has become a space for culinary creativity and sharing. In March 2020, as restaurants closed their doors, 70% of French people embraced cocooning, and nearly a quarter admitted to spending more time behind the stove.
This shift marked a genuine culinary renaissance, fuelled by the boom in cooking shows, online workshops, and the rise of social media communities dedicated to homemade recipes.

Bosch Reinvents Cooking with Cookit

In this vibrant context, Bosch, a symbol of technological innovation, launched its multifunctional cooking robot: the Cookit. In a rapidly growing market, where sales of cooking appliances increased by 42% in 2020, the brand partnered with GLOBE GROUPE to design a bold shopper marketing activation.

The goal: strengthen brand awareness, attract a new generation of demanding consumers, and deliver an immersive experience that goes far beyond a simple product demonstration.

An Immersive and Experiential Pop-Up Store

At the heart of the Vélizy 2 shopping centre, Bosch set up a pop-up store designed as a premium kitchen space. The cosy yet modern environment featured a central island for collaborative workshops, interactive tablets, and a rich programme of demonstrations, hands-on sessions, and tastings led by professional chefs.
Visitors discovered the Cookit in a welcoming setting, tested its features live, and left with exclusive recipes and goodies (tote bag, recipe book).

This approach enabled Bosch to create a strong emotional connection with shoppers, generate a direct uplift in sales, and showcase a new vision of the customer experience. Designed in collaboration with GLOBE GROUPE, this project perfectly illustrates how a pop-up store can combine creativity, immersive experience, and commercial performance.