Discover the latest experiential pop-up from KIKO Milano

Winning over Millennials and Gen Z

For the summer sales, KIKO MILANO was looking for an innovative and disruptive solution to maximise its visibility among shoppers, primarily Millennials and Gen Z.
With the objective of boosting sales during this key period for the beauty and retail sectors, the cosmetics brand decided to test a Pop-Up Store format, capitalising on its ability to deliver a memorable and engaging experience for consumers.

A Tailor-Made Pop-Up in the Heart of Rennes (France)

With the support of our Brand Activation experts, KIKO MILANO chose to open a Pop-Up Store in Rennes’ highest-performing shopping centre, recognised for its strong footfall and attractive average basket value.
Thanks to highly negotiated entry fees and no minimum rental duration, this location proved to be the perfect spot to test a high-potential temporary store.

An Immersive Experience and Direct Sales

The 15 m² structure, fully customisable, allowed the brand to create a unique and personalised experience, while generating on-site sales.
To strengthen engagement and enhance customer satisfaction, a team of trained brand ambassadors welcomed shoppers and provided personalised beauty advice.

This activation enabled KIKO MILANO to combine visibility, proximity, and conversion, demonstrating the effectiveness of the Pop-Up Store as a strategic lever to win over the new generations.