At GLOBE, we've been building customized experiences since 2002. Brands are no longer just part of everyday life, they are THE everyday life of consumers. In an increasingly complex world, they are looking for meaning, concrete evidence and proof to help them make a purchase.
We are convinced that growth comes from constant conquest. That's why we deploy all our know-how to address the widest possible relevant audience and activate every stage of the buying journey. By reenchanting the customer experience, we transform every anonymous person into a seduced and convinced shopper.
Insights & Strategy
Anticipating and decode consumer trends, generating shopper insights, decoding the evolution of brand ecosystems and competitive universes. By combining market analysis and brand specificities, we determine the most relevant levers to activate.
BTL Planning
We identify the most relevant locations, moments and touchpoints to activate your brand, maximise its visibility and create meaningful interactions with consumers, while driving conversion and sales performance.
Creative Concept
From brand content to experiential brand activation, we create innovative, tailor-made brand experiences to enhance your visibility, engage consumers and drive sales performance.
Influence Business
We imagine how influence can combine creativity, strategy, and performance to connect brands with their audiences and turn engagement into conversion.
Staffing & Field Deployment
We select, recruit and train all animators in your products and brand to ensure perfect activation. Our operational teams and stage managers ensure the field deployment of all our operations.
Production
We rely on the expertise of our subsidiary, GLOBE Factory. This allows us to produce, store, deliver, and install your pop-up stores, booths, POS displays, flagship stores, and event vehicles. Whether it's customized rentals or bespoke production, we have the solution.
Data & BI
We analyse your campaign performance in real time to recommend the most effective on-the-ground adjustments, optimise your brand activations and maximise their effectiveness and return on investment (ROI).
We rely on the most powerful and relevant networks to maximize the impact of your activations. We are proud to have created exclusive programs with our partners.
Our team of experts supports you in activating your brand at every touchpoint.
From Pre-Store to Drive to Store through to In-Store, we orchestrate every stage of the shopper journey
to build stronger, more consistent and higher-performing brands.
Roadshows, pop-up stores, trade shows, street marketing… We identify strategic locations to reach your target audiences in the right place, at the right time. Through creative and immersive activations, we deliver impactful brand experiences that engage consumers and enhance your brand visibility.
et stimulent les ventes. Through our partnerships with leading retailers, we deliver in-store brand activations tailored to retailers’ needs and objectives. Our solutions create engaging shopper experiences, enhance brand visibility and drive sales.
Benefit from our exclusive partnerships with retail networks and leading retailers to deliver your in-store brand activation campaigns. We design tailored solutions to maximise your brand visibility, engage shoppers and drive sales.
We design immersive roadshows and touring events to connect with consumers, boost engagement and maximise brand visibility. With our fleet of customisable event vehicles, we deliver tailor-made, high-impact brand experiences.
We design and deliver targeted, innovative sampling campaigns nationwide. With our dedicated field teams and tailored distribution strategies, we encourage product discovery, create engaging consumer interactions and maximise your brand’s impact.
We design immersive and engaging pop-up spaces to create meaningful connections between brands and consumers. Our activations strengthen your brand image, drive influencer engagement and bring your retail network together through exclusive brand experiences.
We design and deliver in-store sales activations and tailored toolkits to maximise the impact of your key marketing campaigns. By combining creativity with field expertise, we enhance your brand visibility, enrich the shopper experience and drive in-store sales.
We deliver phygital activations to engage shoppers at every touchpoint along the purchase journey. Through QR codes, microsites and social media competitions, we extend in-person experiences, amplify brand visibility and strengthen consumer engagement.
We create premium photo and video content to showcase your brand activations and amplify their impact. From on-site filming and photography to digital content production, we develop engaging formats to enhance your brand visibility, drive engagement and extend the reach of your campaigns across social media.
We design and produce tailor-made events and brand activation solutions, from creative concept and production through to logistical deployment. Through our dedicated circular economy platform for shopper marketing, we promote the reuse of activation materials and structures to deliver more responsible and sustainable brand experiences.
