Experience a new weekly Nespresso coffee moment with a Vertuo brewing technology
Stylist, the free urban women’s magazine that shed the codes of premium women’s press, has launched Stylist Truck, a travelling truck that plays host to special pop-up partnerships to allow millennials to discover today’s hottest brands. Launch of the first-ever truck on December 16 in collaboration with Nespresso.
For the launch of the Stylist Truck, Stylist has joined forces with Nespresso, the number one brand in the high-quality single-serve coffee capsule market, to celebrate the launch of Nespresso’s latest innovation in coffee brewing for “a one-of-a-kind sensory coffee experience: even in a bigger cup”.
Starting December 16, the Stylist Truck will become a Vertuo coffee shop during 6-months to get the word out about Nespresso’s new machines designed for an entirely different group of consumers: mug aficionados.
The Stylist x Nespresso coffee truck will set up shop every Friday in a rigorously selected neighbourhoods in Paris driving heavy traffic. On the menu: free tastings at the counter or take-away mugs for those in a hurry.
Stylist is a new concept for a freemium weekly magazine specially designed for smart young working urban women with exceedingly high standards for themselves and their style. With numerous awards for its editorial creativity, Stylist was voted Media Brand of the Year in the UK, where it has become the best-selling weekly fashion and lifestyle magazine with 419,632 copies distributed each week. In France, Stylist has developed a joint venture with the Marie Claire Group and Short List Media, the creator of the original concept. To be faithful to its English origins, Stylist features writing centred around powerful visuals, original article topics, and superb, creative, and premium fashion and beauty content. Over 400,000 distributed every Thursday in 10 different French cities: Paris, Lyon, Marseille, Aix-en-Provence, Nice, Bordeaux, Toulouse, Strasbourg, Nantes, and Lille.
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